Promoting your auto parts store is easy with carefully-designed posters. Like any display advertising, these can help you stimulate interest among your prospective clients. But, unlike giant billboard spaces, poster printing is cheaper and can be produced faster and in large volumes. Thus, they give you the opportunity to conduct wide distribution while still saving you money. In other words, these prints can give you the benefit of advertising on expensive billboard spaces for only a fraction of the overhead expenses. used auto parts
Poster Advertising Design Tips for Auto Parts Retail Business
1. Plan the design. How you should design your copy must involve careful planning. Consider factors like your store’s identity and the kind of products that it offers. Make sure your prints promote the identity of your auto parts store. Use elements such as graphics, text, and photos that reflect the nature and the kind of philosophy that your business adheres to. Are you a retailer that offers only fun and contemporary auto parts? Or are you the one offering only traditional but hip accessories? These should be clearly expressed in your copy.
2. Outright selling is a no-no. Though your ultimate goal is to eventually make sales out of your marketing efforts, do not be tempted to include blatant selling in your poster copy. Wait for the opportunity when the customers visit your auto parts store. Meanwhile, design cool posters in a manner that tells the reader what kinds of products you offer, where they can find you and how they may reach you for queries.
3. Give them auto care and DIY repair tips. As much as people love freebies, they also like the idea that they can do something that used to be rather cryptic and hard. DIY auto repairs are one of these things. A poster that educates your customers is a good sign that you want to establish rapport with them. Also, since proper caring for auto parts is important to save on replacement auto parts costs, readers will find value in your prints.
The internet has proven itself over and over again to be a great source for comparative shoppers looking to save money. The newest internet opportunity to saving your valuable dollars is on costly truck and car repairs. Auto repair savings has historically been limited to the Do it Yourselfer or the backyard mechanic – ultimately the savings came in the form of labor. Thankfully, those days are over, as more individuals are utilizing the internet to source and purchase the auto parts they need online and then bringing them to a local garage or backyard mechanic have them installed. The internet provides bumper to bumper coverage of virtually any and all truck and car parts and can offer significant savings over the local auto parts store. I have heard of savings of over 70% on some aftermarket parts. If you take the old standard calculation of car repair costs into consideration (50% parts + 50% labor) the overall savings could be as high as 35%. junkyards near me
Let’s take a typical 4 wheel brake job as an example. The vehicle I used was a 2001 Chevy Cavalier – 2.4 litre engine with front disc brakes and rear drums. I made a few calls to local auto parts stores (I purposely avoided dealerships and OEM parts to generate a better price comparison). I did not include calipers.
I was able to source front semi-metallic brake pads, front rotors, rear brake drums, rear brake shoes and new brake hardware online for $101.40 which included shipping and any and all applicable taxes – delivered to my door! The same brake parts (I specifically did not select any parts they classified as “Premium” level parts) from a local auto parts store came in at $345.47. To be honest I was a little shocked by the fact that I could save over 70% on aftermarket brake parts. I thought a 70% savings would be specific to parts that were normally “dealer” specific.
Couple of other things to take into consideration, I have heard that garages are starting to charge a higher hourly rate if you bring in your own parts, a corking fee if you will. Not unusual as they typically mark up auto parts that they purchase for you by at least 20%. The overall extra cost to you however is minimal as they usually receive a garage discount from the auto part store.
Another important consideration is to make sure you purchase the right auto parts online – determining with 100% accuracy which auto part fits your vehicle can be very difficult. Most online stores offer toll free numbers and friendly knowledgeable staff that will cross reference your vehicle to ensure you get the right parts. You don’t want to end up with parts you can’t use and have to potentially ship back at your expense (some online stores also charge a re-stocking fee). Another option is to contact a dealer to confirm the part numbers you need before you go online to purchase. Dealerships can use your VIN # and provide another level of accuracy when it comes to identifying the right part for the right vehicle.